SWOT Analysis of Starbucks

Strengths
Starbucks chooses its customers before its coffee. Howard Schultz’s mantra,
“staying small while growing big,” (76) is now the company’s biggest strength-
its prime cause of its massive success.

Weaknesses
The opening hours of Starbucks is not providing 24 hours services to the customers,
its having only the limited opening hours compared to other competitors .
The prices of the product are very much expensive compared to other companies .
Need to pay for internet access and over-dependency on coffee and coffee related products.

Opportunities
Create new products and services that can be retailed in our cafes,
such as Fair Trade products. A developing market such as the Internet,
loyalty schemes such as Starbucks Card,
free re-fills and technology which is the free downloads of music provide a competitive edge
to its value proposition.(Starbucks Annual Report, 2006)

Threats
Opening all these new stores at such a drastic rate can cause the company to endure major debt.
Two or three major competitors.
Such prospects included New World Coffee,
Coffee People, Coffee Station, Java Centrale, and Caribou Coffee.
New stores will have employees that may be rushed into service and
the culture of Starbucks cannot be force-fed.