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Innocent as a product centric vis-à-vis a customer centric company   Traditionally companies end up having a product oriented approach, where first they develop the product/service, then figure out the target group and marketing (Michael John Baker, 2001). But Innocent can be seen as a strong example of a customer centric company. Right from its … Continue reading Marketing Innocent Drinks – 1500 words →

Brand Positioning Iceland has gone through a series of changes in its brand positioning. A chain that was once seen solely as a retailer of frozen foods also came to be perceived as a retailer of freezers and other appliances. The pivotal point in the supermarket’s positioning seem to have been the stance on genetically … Continue reading Iceland Supermarket Marketing 1000 words →

  Interviewee(s)[1] 1 2 3 4 5 6 /Question(s) Female, 21 years old  Female, 46 yrs old  Male, 66 yrs old  Female, 66yrs old  Female, 46 yrs old  Male,48 yrs old 1 – Do you drink HB[2]? Chocolate Coffee (work and home) Tea Tea & chocolate (mornings and evenings) Tea Tea & Chocolate 2 – … Continue reading Foundations of Marketing – 4000 words →

“The effect of advertising on children in Midlands, UK” Author   College/University   Date                                                                 ABSTRACT     Advertising to children is considered as one of the most researched areas involving advertising industry, media industry, manufacturers, retailers and general public. A significant number of research studies have been undertaken in recent decades … Continue reading “The effect of advertising on children in Midlands, UK” – 12,000 word dissertation →

Interdepartmental Conflicts in organisations; A case of conflicts between the Marketing department the other departments in an organisation  Table of Contents 1. Introduction. 3 2. Types of Conflicts. 4 2.1. Relationship Conflict 4 2.2. Task Conflict 4 2.3. Process Conflict 4 3. Sources of Conflict 5 3.1. Nature of Activities. 5 3.2. Limited Resources. 5 … Continue reading Interdepartmental Conflicts in Organisations: Marketing. 1900 word essay →

  ‘Difference’ has become marketable. Discuss.’   There are many examples in contemporary culture of how ‘difference’ has become marketable. I will look at examples from Tourist Board imagery, music and club culture, fashion and film. After sketching a theoretical backdrop using work from Edward Said and Bell Hooks, I will go on to look … Continue reading Difference has become Marketable – 2000 words, 2.1 degree level →

Marketing Communications Integration Communications Agencies   Marketing Communications Preface The underlying question is what is integrated marketing communication?  It is a development of the late 20th century as indicated by academic interest and the plethora of academic articles on the subject that began in the 1980s and peaked in the 1990s after which academic interest … Continue reading Marketing Communications 2500 words essay →

      Flight Attendant ServiceService Marketing and the Job of the Flight Attendant Abstract This project looks at the standing and formation of the job of the cabin attendant at a major airline.  The underlying approach is to suggest possible avenues to resolution to the prolonged labour dispute between British Airways and Unite, the … Continue reading Marketing Function of the BA Flight Attendant 2500 words – 2.2/2.1 degree level →

Service Marketing Essay: QUESTION   You are a newly appointed service Marketing Manager. During one of your early conversations with your colleague who heads up human resources she suggests,” the 4Ps are all a marketing manager needs to create a marketing strategy for a service business.”   This worries you because you know that it … Continue reading Marketing for a Business 3000 words →

  MSc INTERNATIONAL MARKETING           PROJECT PROPOSAL:     Developing and measuring marketing relationship dependencies: An operational research model                                             Table of Contents   INTRODUCTION………………………………………………………………………………3 1.1 THE IMPORTANCE OF THE … Continue reading Relationship Marketing 6000 words →

                Heinz Beans               Heinz Baked Beans as a UK Brand           Your name Your university       Heinz Beans, UK Branding   1.0 Introduction J. Heinz Company was started in Sharpsburg, Pennsylvania, a suburb of Pittsburgh, … Continue reading Heinze Beans Marketing Essay 3000 words →

      Marketing Communications               Marketing Communications Integration Communications Agencies     Your Name Your University   Marketing Communications Preface The underlying question is what is integrated marketing communication?  It is a development of the late 20th century as indicated by academic interest and the plethora of academic … Continue reading Marketing Essay 2500 words →

          Alcohol Marketing Effects                 An Analysis: The Effectiveness of UK Alcohol Marketing     Your Name Your University     Preface The basis of this project is a study by the British Medical Association study entitled, “Under the influence.”  It is a study … Continue reading Alcohol Marketing 2000 words →

          Consumer Behaviour Analysis           Consumer Behaviour: Internal Influence on Consumers Decisions   Your Name Your University       Introduction The principal objective of marketing is to get consumers to purchase the product the marketer’s company makes or sells in preference to a similar product from … Continue reading Consumer Behaviour 3000 words →

            Destination Geneva Switzerland           Travel Destination: Geneva Switzerland       Your Name Your University         Table of Contents Page   1.0 Executive summary                                                                           3 1.1 Mission Statement                                                                   3 1.2 Organisational Objectives                                                        3 2.0 Destination Geneva                                                                           4 2.1 Geneva … Continue reading Marketing Report on Geneva Switzerland 3000 words →

  TASK 1. J Smith Cash Budget For 2010   Receipts Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Capital introduced 1500 Cash sales 850 850 600 600 600 600 600 600 600 600 600 600 Debtors 750 750 500 500 500 500 500 500 500 500 500 Sales of assets … Continue reading Marketing Budget example 1 →

  TASK. 2 J Smith Cash Budget 2011 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec   Receipts Opening balance -1160 Cash sales 1400 1400 1150 1150 1150 1150 1150 1150 1150 1150 1150 1150 Debtors 900 900 650 650 650 650 650 650 650 650 650   Total receipts for … Continue reading Marketing Budget 2 →

      Marketing Communications               Marketing Communications Integration Communications Agencies     Your Name Your University   Marketing Communications Preface The underlying question is what is integrated marketing communication? It is a development of the late 20th century as indicated by academic interest and the plethora of academic … Continue reading Communication Agencies 2500 words →

  Awfully Chocolate “ A vision of the perfect chocolate cake” MARKETING IN UNITED KINGDOM REPORT       Introduction   The brand, under discussion in this brief namely, Awfully Chocolate is the brain child of Lyn Lee who began this business venture in the year 1998.Today the company has seven stores in Singapore alone … Continue reading Awfully Chocolate Report 2500 words →

          Marketing report: Sikaa Hotel           Marketing a Small High Quality Hotel Villa Sikaa: A Tiny Jewel   Your Name Your University         Introduction The marketing of leisure destinations for the most part is boringly similar. The web pages and printed brochures all have … Continue reading Marketing of a Hotel in Croatia 2000 words →