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To what extent does restructuring transform corporate market and financial performance? Discuss using an extended example.    Introduction The intense competition among corporate firms in the last few decades has led firms to initiate intensive changes by restructuring their assets to improve competitive advantages and financial performances. (Surendran and Acar 1993; Gilson 2001). Scholars have … Continue reading To what extent does restructuring transform corporate market and financial performance? 2000 words →

  Interdepartmental Conflicts in organisations; A case of conflicts between the Marketing department and the other departments in an organisation                                 Table of Content   Introduction. 3 Types of Conflicts. 4 2.1. Relationship Conflict 4 2.2. Task Conflict 4 2.3. … Continue reading Interdepartmental Conflicts in organisations; A case of conflicts between the Marketing department and the other departments in an organisation, 2000 words →

Introduction Benetton group was founded in 1965 by Luciano, Giuliana, Gilberto and Carlo Benetton who are all members of the board of directors, with its Corporate headquarters located in the historical city of Villa Minelli in Ponzano. The company’s main product is fashion goods. (Benetton Group, 2009). The company operates in 120 countries today with … Continue reading Marketing at Benetton Group, 2500 word Business Essay →

The Shakespearean adage that “beauty is but only skin deep” would perhaps find itself ignored today as our society experiences changed ideals of beauty and attractiveness or women. The world of advertising, fashion, news media, and the entertainment industry in Britain has had a strong role to play here. While modern feminists would find most … Continue reading Fashion and Beauty Marketing essay, 3000 words →

“The effect of advertising on children in the Midlands, UK”                                                           ABSTRACT     Advertising to children is considered as one of the most researched areas involving advertising industry, media industry, manufacturers, retailers and general public. A significant number of research studies have been undertaken in recent decades across various geographic regions to understand children’s … Continue reading “The effect of advertising on children in the Midlands, UK” 10,000 word Dissertation →

  ‘Difference’ has become marketable. Discuss.’   There are many examples in contemporary culture of how ‘difference’ has become marketable. I will look at examples from Tourist Board imagery, music and club culture, fashion and film. After sketching a theoretical backdrop using work from Edward Said and Bell Hooks, I will go on to look … Continue reading ‘Difference has become marketable. Discuss.’ 2000 word 2.1 degree essay →

INTRODUCTION As the intensification of globalization on the market and economy is in progress, the trends of outsourcing, internet marketing, franchising, licensing, market strategizing, operation management are prevalent in the business cycle. However the reasons why companies survive or become moribund, is a crucial fact that needs to be investigated, considering the scope and complexity … Continue reading 3500 word dissertation on ZARA in the retail market →

  REPORT     INTRODUCTION   “Eleven cutting-edge companies are setting standards for design practice that offer valuable lessons for business and the design industry”  says the Design Council, http://www.designcouncil.org.uk/en/Design-Council/3/Press/Design-Council-research-uncovers-secrets-of-design-success-in-global-corporations/ and one amongst them, is the Virgin Atlantic. This report offers a case study of Virgin Atlantic’s design and brand strategies over the years with … Continue reading Brand Design Project – Virgin – 2000 words →

Marketing Report Liverpool John Lennon Airport Contents Introduction. 3 Synergistic Marketing Planning at the Liverpool John Lennon Airport 3 Marketing Audit of Liverpool John Lennon Airport 4 Marketing Communications Mix of Liverpool John Lennon Airport 7 Internal Marketing. 8 Bibliography. 9       1.    Introduction.   Liverpool John Lennon Airport (LJLA) established in the … Continue reading Marketing Report 2500 words on Liverpool John Lennon Airport →

BUSINESS PROPOSAL for “The game of Guerdon”     Section I. Executive Summary   This paper presents a business proposal for the business which aims at developing a new video game titled: “The game of Guerdon”. The business aims at targeting children of primary school age. The decision to target this group came as a … Continue reading Marketing Plan Business Proposal for a Video Game 3000 words →

Marketing Analysis Report for Cafe Nero     Table of Contents   Executive Summary. 3 Introduction. 4 Overview of Café Nero. 4 Competition. 4 Environmental Analysis. 5 SWOT Analysis. 5 Strengths. 5 Weaknesses. 5 Opportunities. 6 Threats. 6 Analysis Based on the PEST Model 7 Marketing Mix. 8 Strategies and Tactics. 9 Recommendations. 10 Conclusions. … Continue reading Marketing Analysis Report for Cafe Nero 3000 words →

  Importance of Marketing to a Leisure and Fitness Centre Table of Content   Introduction_ 3 The concept of customer focus in marketing_ 4 1.1 Marketing Definition_ 4 1.2 Customer Relationship Management 4 Integrating marketing with customer service 5 2.1 The Marketing Mix_ 5 2.1.1 Product 5 2.1.2 Price 6 2.1.3 Promotion_ 6 2.1.4 Place … Continue reading Marketing of a Leisure and Fitness Centre Essay 3000 words →

This essay pertains to a marketing audit and analysis for NBLT (NB Leisure Trust) which is a registered charity originally set up for the purposes of running the sporting assets of a small local authority council. While the purpose of setting up NBLT was never, prima facie, commercial, the government at that point expected it … Continue reading Marketing Case Study 1000 words →

  Introduction This scenario brings to the fore many legal issues. Firstly, there is a need therefore to focus upon the legal issues which have arisen in terms of the Electronic Commerce Directive and the subsequent UK regulations. A number of points should be noted therefore prior to proceeding with a legal analysis. It has … Continue reading Law: eBay Auctions and Law 2500 words →

ASSIGNMENT   Discuss the legal issues raised in the following scenario. You will be expected to use appropriate authority to support your conclusions. (Ignore the provisions of the Electronic Commerce Directive and any subsequent UK regulations for the purposes of this assignment.)   When it is announced that the well known actor Jonathan Watson is … Continue reading Law: Theatre Tickets and eBay Sales 4000 words →

Project Environment: Boots the Chemist and Alliance Pharmacies, collectively known as Alliance Boots Limited, hold approximately 17% of the UK market share. They possess some 3000 outlets.   Due to competition from supermarket chains and alterations to consumer behaviors, the company is adapting its product range and retail methodologies. Recent diversifications include optical services, footwear, … Continue reading Boots Case Study ‘Kiosk Technologies’ Dissertation 3000 words →

Innocent as a product centric vis-à-vis a customer centric company   Traditionally companies end up having a product oriented approach, where first they develop the product/service, then figure out the target group and marketing (Michael John Baker, 2001). But Innocent can be seen as a strong example of a customer centric company. Right from its … Continue reading Marketing Innocent Drinks – 1500 words →

Brand Positioning Iceland has gone through a series of changes in its brand positioning. A chain that was once seen solely as a retailer of frozen foods also came to be perceived as a retailer of freezers and other appliances. The pivotal point in the supermarket’s positioning seem to have been the stance on genetically … Continue reading Iceland Supermarket Marketing 1000 words →

  Interviewee(s)[1] 1 2 3 4 5 6 /Question(s) Female, 21 years old  Female, 46 yrs old  Male, 66 yrs old  Female, 66yrs old  Female, 46 yrs old  Male,48 yrs old 1 – Do you drink HB[2]? Chocolate Coffee (work and home) Tea Tea & chocolate (mornings and evenings) Tea Tea & Chocolate 2 – … Continue reading Foundations of Marketing – 4000 words →

“The effect of advertising on children in Midlands, UK” Author   College/University   Date                                                                 ABSTRACT     Advertising to children is considered as one of the most researched areas involving advertising industry, media industry, manufacturers, retailers and general public. A significant number of research studies have been undertaken in recent decades … Continue reading “The effect of advertising on children in Midlands, UK” – 12,000 word dissertation →

Interdepartmental Conflicts in organisations; A case of conflicts between the Marketing department the other departments in an organisation  Table of Contents 1. Introduction. 3 2. Types of Conflicts. 4 2.1. Relationship Conflict 4 2.2. Task Conflict 4 2.3. Process Conflict 4 3. Sources of Conflict 5 3.1. Nature of Activities. 5 3.2. Limited Resources. 5 … Continue reading Interdepartmental Conflicts in Organisations: Marketing. 1900 word essay →

  ‘Difference’ has become marketable. Discuss.’   There are many examples in contemporary culture of how ‘difference’ has become marketable. I will look at examples from Tourist Board imagery, music and club culture, fashion and film. After sketching a theoretical backdrop using work from Edward Said and Bell Hooks, I will go on to look … Continue reading Difference has become Marketable – 2000 words, 2.1 degree level →

Marketing Communications Integration Communications Agencies   Marketing Communications Preface The underlying question is what is integrated marketing communication?  It is a development of the late 20th century as indicated by academic interest and the plethora of academic articles on the subject that began in the 1980s and peaked in the 1990s after which academic interest … Continue reading Marketing Communications 2500 words essay →

      Flight Attendant ServiceService Marketing and the Job of the Flight Attendant Abstract This project looks at the standing and formation of the job of the cabin attendant at a major airline.  The underlying approach is to suggest possible avenues to resolution to the prolonged labour dispute between British Airways and Unite, the … Continue reading Marketing Function of the BA Flight Attendant 2500 words – 2.2/2.1 degree level →

Service Marketing Essay: QUESTION   You are a newly appointed service Marketing Manager. During one of your early conversations with your colleague who heads up human resources she suggests,” the 4Ps are all a marketing manager needs to create a marketing strategy for a service business.”   This worries you because you know that it … Continue reading Marketing for a Business 3000 words →

  MSc INTERNATIONAL MARKETING           PROJECT PROPOSAL:     Developing and measuring marketing relationship dependencies: An operational research model                                             Table of Contents   INTRODUCTION………………………………………………………………………………3 1.1 THE IMPORTANCE OF THE … Continue reading Relationship Marketing 6000 words →

                Heinz Beans               Heinz Baked Beans as a UK Brand           Your name Your university       Heinz Beans, UK Branding   1.0 Introduction J. Heinz Company was started in Sharpsburg, Pennsylvania, a suburb of Pittsburgh, … Continue reading Heinze Beans Marketing Essay 3000 words →

      Marketing Communications               Marketing Communications Integration Communications Agencies     Your Name Your University   Marketing Communications Preface The underlying question is what is integrated marketing communication?  It is a development of the late 20th century as indicated by academic interest and the plethora of academic … Continue reading Marketing Essay 2500 words →

          Alcohol Marketing Effects                 An Analysis: The Effectiveness of UK Alcohol Marketing     Your Name Your University     Preface The basis of this project is a study by the British Medical Association study entitled, “Under the influence.”  It is a study … Continue reading Alcohol Marketing 2000 words →

          Consumer Behaviour Analysis           Consumer Behaviour: Internal Influence on Consumers Decisions   Your Name Your University       Introduction The principal objective of marketing is to get consumers to purchase the product the marketer’s company makes or sells in preference to a similar product from … Continue reading Consumer Behaviour 3000 words →

            Destination Geneva Switzerland           Travel Destination: Geneva Switzerland       Your Name Your University         Table of Contents Page   1.0 Executive summary                                                                           3 1.1 Mission Statement                                                                   3 1.2 Organisational Objectives                                                        3 2.0 Destination Geneva                                                                           4 2.1 Geneva … Continue reading Marketing Report on Geneva Switzerland 3000 words →

  TASK 1. J Smith Cash Budget For 2010   Receipts Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Capital introduced 1500 Cash sales 850 850 600 600 600 600 600 600 600 600 600 600 Debtors 750 750 500 500 500 500 500 500 500 500 500 Sales of assets … Continue reading Marketing Budget example 1 →

  TASK. 2 J Smith Cash Budget 2011 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec   Receipts Opening balance -1160 Cash sales 1400 1400 1150 1150 1150 1150 1150 1150 1150 1150 1150 1150 Debtors 900 900 650 650 650 650 650 650 650 650 650   Total receipts for … Continue reading Marketing Budget 2 →

      Marketing Communications               Marketing Communications Integration Communications Agencies     Your Name Your University   Marketing Communications Preface The underlying question is what is integrated marketing communication? It is a development of the late 20th century as indicated by academic interest and the plethora of academic … Continue reading Communication Agencies 2500 words →

  Awfully Chocolate “ A vision of the perfect chocolate cake” MARKETING IN UNITED KINGDOM REPORT       Introduction   The brand, under discussion in this brief namely, Awfully Chocolate is the brain child of Lyn Lee who began this business venture in the year 1998.Today the company has seven stores in Singapore alone … Continue reading Awfully Chocolate Report 2500 words →

          Marketing report: Sikaa Hotel           Marketing a Small High Quality Hotel Villa Sikaa: A Tiny Jewel   Your Name Your University         Introduction The marketing of leisure destinations for the most part is boringly similar. The web pages and printed brochures all have … Continue reading Marketing of a Hotel in Croatia 2000 words →